The first NFT collection of Cristiano Ronaldo will be released to the public on November 18, via Binance, the leading blockchain platform and crypto exchange in the world, as a portion of a special multi-year collaboration.
The massive debut will be supported by an international marketing campaign including Ronaldo, who will use NFTs to promote Web3 to millions of fans across the world.
“We believe the metaverse and blockchain are the future of the internet. We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry,” remarked He Yi, Chief Marketing Officer and Co-Founder of Binance.
On November 18, the inaugural Cristiano Ronaldo NFT collection, consisting of 7 animated collectibles with 4 rarity levels—will go on sale. The rarity levels are Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal. Every NFT collectible depicts a famous moment from the lifetime of Cristiano Ronaldo, from his bicycle kicks that launched his success through his formative years in Portugal before gaining global notoriety.
A personalized statement from Ronaldo himself, autographed CR7 and Binance merch, secured access to all upcoming CR7 NFT drops, free CR7 mystery boxes, as well as VIP access into giveaways with autographed merch & awards are just a few of the special perks that will be connected to every rarity level.
The Binance NFT marketplace will host an auction for the 45 most valuable CR7 NFTs. Following this auction, NFTs will be awarded to the highest bidder. Bidding prices for SSR and SR will begin at 10,000 and 1,700 BUSD, correspondingly.
The pricing for the outstanding 6,600 NFTs, namely 600 R and 6,000 N with a Normal rarity on Binance will begin at 77 BUSD. Furthermore, new users of Binance.com will receive a Cristiano Ronaldo Mystery Box.
There may also be limited-edition Ronaldo NFTs in these packages. For the initial 1.5 million new Binance users that sign up with referral ID RONALDO, the CR7 Mystery Boxes would be made accessible.
Clients from the US who make deposits on the website throughout the promotion duration will get a free memento NFT from Binance.US, that is the US affiliate of Binance.com. The whitelist will be available to users who purchase the souvenir NFT, allowing them to purchase upcoming CR7 NFTs.