Warner Bros. is releasing DC’s ‘The Flash’ as an NFT, paralleling its digital debut, with added interactive features and bonuses.
In a groundbreaking twist for the film industry, Warner Bros. is set to catapult DC superhero flick ‘The Flash’ onto the blockchain on July 18th. At the same time, the film is scheduled to roll out across traditional digital platforms. This twin release symbolizes a momentous stride towards integrating Web3 technologies with mainstream film distribution.
Warner Bros., partnering with blockchain service provider Eluvio, is taking the leap into the blockchain world. Whether you’re a cryptocurrency enthusiast or a traditional credit card user, both forms of payment will let you purchase your digital copy of ‘The Flash’.
Web3 Movie Experience with ‘The Flash’ NFT
Purchasing ‘The Flash’ movie NFT doesn’t just offer you a digital copy of the film. This package is brimming with exciting extras. You’ll be able to stream the film in 4K Ultra HD quality, explore special features, and collect unique artwork inspired by the movie. Additionally, Augmented Reality (AR) collectibles will be at your fingertips, turning your movie-watching experience into an interactive adventure.
Hosted on the Eluvio blockchain, these digital assets extend beyond the movie itself. Depending on your choice, you’ll get one of two NFT options that come complete with their own special character-based key art.
‘Mystery’ and ‘Premium’ Editions
For $35, you can buy the ‘Mystery’ edition of ‘The Flash’ NFT. This edition surprises you with one of four exclusive artworks. These artworks represent the movie’s key characters – Prime Barry, Young Barry, Batman, and Supergirl. To add to the suspense, this edition conceals a dynamic menu interface that unveils post-purchase. With a total of 10,000 copies available, fans will surely be rushing to grab theirs.
If you’re willing to shell out $100, you can treat yourself to the ‘Premium’ edition. Limited to a mere 2,000 copies, this edition comes with a motion art featuring either The Flash, Supergirl, and Batman together or a Dark Flash version. Additionally, owners of the Premium edition get access to all four unique dynamic menu interfaces and exclusive special features.
Bag Bonus NFTs and Resell Opportunities
With each purchase of ‘The Flash’ Web3 Movie Experience, you’re also in for a treat. You’ll get a voucher for a DC3 Super Power Pack NFT from the DC NFT Marketplace. Each pack contains a random selection of three digital comics that could range from Common to Legendary in rarity.
Making its mark in theaters last month, ‘The Flash’ successfully raked in over $261 million at the box office, while its production and marketing costs amounted to $265 million. Starting from August 1, owners can resell their ‘Flash’ NFT on a dedicated marketplace.
Milestone for Major Studio Films
This unique approach by Warner Bros. and Eluvio creates a historic moment, marking the first instance of a major studio film being released via NFT in tandem with its traditional digital release. This integration of blockchain technology in the entertainment industry brings a refreshing, innovative dimension to how fans can engage with their favorite films. No doubt, it’s an exciting time to be a fan of the DC Universe!
However, the integration of NFTs into the movie industry also brings certain challenges. For instance, the NFT market saw meme-influenced projects gain more traction than artworks that may have taken years of work by independent artists. Moreover, people could easily buy the wrong NFTs if they do not do their research properly. THe average movie enjoyer may not necessarily have the knowledge to venturing into the blockchain-industry just to watch a movie.
Nonetheless, having “The Flash” as an NFT option could really be a stepping stone for other major studios in the near future.