Diesel collaborates with Public Pressure to offer NFTs that include exclusive access to Milan Fashion Week and additional perks.
In an exciting move that marries fashion with technology, Diesel is teaming up with Public Pressure for a unique offering. They’re launching a new series of NFTs that don’t just serve as digital collectibles but also offer real-world benefits. This collaborative initiative, named Metamorph, will release 300 limited edition NFTs. These digital assets will be available on both the Polkadot and Polygon blockchain networks.
What sets this NFT drop apart is the assortment of perks it offers. The top advantage is an exclusive invitation to Diesel’s upcoming Milan Fashion Week show. NFT holders will rub shoulders with fashion editors, influencers, and other esteemed guests. The brand’s shows are known for their captivating themes—remember the backdrop of 200,000 co-branded Durex condoms at the last show? Therefore, this is an experience not to miss.
The Added Benefits of Diesel’s NFTs
But the benefits don’t stop there. Holding one of these NFTs grants access to an exclusive list allowing you to purchase one of Diesel’s 300 limited edition Metamorph watches. These aren’t your average watches, either. Designed by Diesel’s creative director Glenn Martens, they incorporate a digital component, adding an extra layer of uniqueness.
Additionally, Metamorph NFT holders get a music treat. They receive an exclusive soundtrack from Senjan Jansen, who is renowned for orchestrating the music at Diesel’s fashion shows. If that isn’t enough, these NFTs also provide access to music events organized by Public Pressure and a virtual experience crafted by media-tech artists Artificial Rome, starting from November 2.
To make the offering even more accessible, the NFTs are priced at a reasonable $60 each. The initial sale is exclusive to people on an allowlist and starts at noon ET on Tuesday via Public Pressure’s marketplace. The public sale will commence at the same time the following day.
In a strategic move, Diesel and Public Pressure decided to mint the NFTs on both the Polkadot and Polygon networks. This approach allows prospective buyers to choose their preferred blockchain ecosystem, catering to a broader audience.
Driving the Future of Fashion and Technology
Diesel isn’t new to the world of digital assets. They commenced their Web3 journey in spring 2022 with their own NFT platform called D:VERSE. They’ve also had a previous NFT collection in association with streetwear collective HAPE, which featured limited edition physical crossbody bags.
Public Pressure, meanwhile, has a mission to revolutionize the music industry through blockchain technology. They aim to give artists a fair share of revenue, greater than what they currently earn from traditional streaming platforms.
This NFT drop marks the third collaboration between Diesel and Public Pressure. The first two collaborations were a smashing success, selling out in less than 24 hours. The proceeds from these drops equaled the revenue that artists would need over 11 million streams to achieve.
Diesel and Public Pressure’s latest venture, Metamorph, stands as a testament to the limitless possibilities when fashion and technology intersect. With both industries evolving rapidly, it’s collaborations like these that are setting the pace for what’s to come.