Coca-Cola has launched a “Masterpiece” NFT collection on Base, blending classic and modern art as part of the “Onchain Summer” initiative.
Coca-Cola has introduced its “Masterpiece” NFT collection, bringing together classic and modern art. The famous beverage company chose Base, an Ethereum Layer 2 network by Coinbase, to showcase these digital collectibles. This exciting move is part of a more extensive initiative called “Onchain Summer.”
Classic and Modern Art Unite
The NFT collection blends well-known works like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer with modern creations by Aket and Vikram Kushwah. Each piece includes the classic Coca-Cola bottle shape, turning these works into unique online collectibles. Even Coca-Cola’s recent AI-powered “Masterpiece” ad contributed to the idea for this collection.
Art lovers can find eight versions of these NFTs, ranging in price from 0.0011 ETH to 0.014 ETH. Some are even selling for less on OpenSea, a popular place to buy and sell these digital treasures. So far, nearly 50,000 of these have been created, and they’ll be available until Wednesday.
Coca-Cola’s Growing Interest in Digital Art
This isn’t Coca-Cola’s first attempt at digital art. Last July, they sold four special NFTs, raising over $575,000 for good causes. They also launched 136 collectibles for Pride Month this year.
“Onchain Summer” began on August 9 to mark the launch of Base’s mainnet, celebrating with art, games, and music. This event wants to show how efficient and affordable the Layer 2 chain is.
Coca-Cola’s collection joins other projects like Friends With Benefits and collaborations with pseudonymous crypto individual Cozomo de’ Medici. This multi-week event, ending on August 30, also includes Optimism and Atari.
Grants are available to those looking to build on Base. This effort matches the vision of Coinbase’s protocols lead, Jesse Pollak, and encourages more innovative projects.
Base’s number of daily users hit 100,000 for the first time last week, thanks in part to the social network friend.tech. This Ethereum Layer 2 network is quickly catching up to other leading solutions like Optimism and Arbitrum.