Imaginary Ones, a leader in Web3 entertainment, and fashion brand HUGO have introduced an innovative denim jacket that features customizable Web3 elements. The product is part of the new HUGO BLUE line, targeting Gen-Z consumers through interactive platforms like gaming and the Metaverse.
The release was first announced to the Imaginary Ones community via Discord and X on March 12. Starting March 14, community members had the opportunity to reserve the jacket using Tether’s USDT currency. The demand was high, with all jackets being reserved within just an hour of their release.
This special-edition jacket comes with a DIY customization kit, which includes five unique patches from both HUGO and Imaginary Ones. A notable feature is an NFC tag hidden under the HUGO flower patch. This tag unlocks a WebAR-powered experience, enabling users to personalize their digital wearables and showcase them on social platforms effortlessly, without the need for a separate app.
Exclusive Benefits for Jacket Owners
Owners of the jacket can also enjoy exclusive digital perks. For instance, they can redeem a unique skin for the game Roblox. This skin is accessible only through a secret bubble room within Roblox, where players can also obtain a matching helmet.
Following the customization and redemption process, jacket holders are rewarded with $350 worth of Imaginary Ones’ native cryptocurrency, BUBBLE Coin. Additionally, NFT holders within the Imaginary Ones community receive a bonus of 10-30% more BUBBLE Coin for each NFT they possess.
Clement Chia, CEO of Imaginary Ones, emphasizes the brand’s commitment to delivering unique and engaging user experiences. He highlights the importance of partnering with forward-thinking brands like HUGO to create memorable and standout experiences in the digital space.
In 2023, Imaginary Ones expanded its footprint in the web3 gaming scene by launching two games, Bubble Rider and Bubble Rangers, featuring in-game NFTs. Bubble Rangers, in particular, has been a success, surpassing 2 million downloads.
The collaboration with HUGO follows shortly after Imaginary Ones partnered with Web3 venture capital firm Animoca Brands. This partnership aims to enhance the company’s tokenomics and bolster its market entry strategy, leveraging Animoca’s extensive expertise and resources.