Web3 technologies, such as blockchain and non-fungible tokens (NFTs), are being used by these top brands in the areas of loyalty programs and NFTs. In terms of loyalty programs, Web3 can be used to create more secure and transparent systems for tracking and rewarding customer loyalty.
Some of these brands include the NBA, Coca-Cola, Nike, Adidas, Gucci, Burberry, etc.
The fact that so many top brands are already experimenting with Web3 indicates that the decentralized web is gaining traction. It could soon become a mainstream part of the internet landscape.
It is likely that we will see even more brands adopt Web3 technologies in the coming years. That is because they may look for ways to differentiate themselves in an increasingly competitive marketplace.
Overall, Changpeng Zhao’s comments highlight the growing interest in Web3 technologies. Web3 has the potential to revolutionize the way that businesses interact with their customers and with each other. Many believe that these technologies can continue to evolve and may eventually shape the future of the internet.